Before I ever opened a design program, I was deep in the beauty world — working in salons, managing a team, and helping people feel confident in their own skin. I spent years in the fast-paced, service-based world of salons and spas, where I learned firsthand how much intention, trust, and presentation matter. I loved connecting with clients, creating seamless experiences, and running the day-to-day operations behind the scenes. But what I loved most? The branding, the visuals, the moodboards, the tiny details on how I made a space (and a service) feel.

 

Somewhere along the way, I realized I wanted to bring that same level of beauty and intention to the digital space.

 

I began learning web design, first as a hobby, then as a passion, and eventually as a career. I fell in love with the way good design can tell a story, create trust, and move people to take action. That creative spark that lit up when I created salon memberships, Instagram posts, and marketing materials — it grew into something so much bigger.

 

Now, I help service-based businesses—especially beauty pros—create websites that feel effortless, elevated, and aligned. I take a thoughtful, supportive approach to every project, blending clean design with strategy, so you walk away with more than just a pretty site. You get a brand home that books clients, builds trust, and gives you the confidence to show up fully.​